Brodies is a London based sweet treats vendor. The brand was named after the owner's late father to carry on the family tradition of baking sweet treats for impoverished families. The brief that was set was to create a series of very simple advertising billboards and a logo that incorporated icing dripping from a donut, hence the 'O' in the logo.
This design also features my own typeface, Clover Sans - which I also named after my Grandpa as a reference to his Irish Nationality.