Articulate are an Indian start-up company with the intention of revolutionising text-to-speech.
They tasked me with the creation of a simple, text-based logo and a basic Web-UI concept which can be shown to investors.
Vibrant colours have been used to add excitement and show that the AI is powered by an inconceivable amount of computing power, which the developers find exciting. The secondary use of these colours is to make people focus their attention on key elements as well as making it a memorable experience.
A light and dark mode has been designed for this company as they wanted to be as inclusive as possible for people who are used to different interface colour schemes.
The website homepage has been conceptualised in full screen below where you can see both colour setting modes. The text that has been used was provided by Articulate and hasn't been altered in any way.
I wanted to point this out as they have stated that the word 'indistguingable' is not to be confused for 'indistinguishable' and that they have created a word with new meaning - although I am not sure what this meaning is. Nevertheless, I have worked on the brief in exactly the way it was set.
After Articulate go to investors (and hopefully seal a deal), I will continue developing the project.